Prevar was established to globally commercialise the new apple and pear cultivars bred in New Zealand by crown research organisation Plant & Food Research [PFR] in such a manner that will assist Australian and New Zealand growers to achieve sustainable profits from the new cultivars.
This will require complementary Northern Hemisphere commercialisation to provide market demand, achieve critical mass and brand investment. Prevar exclusively contracts with Plant & Food Research to undertake the apple and pear breeding with Prevar determining the cultivar breeding themes.
Prevar is an incorporated New Zealand registered joint venture company with three shareholders:
Apple & Pear Australia | 16%
New Zealand Apples & Pears 55%
