Prevar: Shaping the Future
of the Apple and Pear Industry.

Our Portfolio

https://prevar.co.nz/index.php/brands/#rockit

https://prevar.co.nz/index.php/brands/#dazzle

https://prevar.co.nz/index.php/brands/#goodness-me

https://prevar.co.nz/index.php/brands/#piqaboo

https://prevar.co.nz/index.php/brands/#joli

https://prevar.co.nz/index.php/brands/#sassy

https://prevar.co.nz/index.php/brands/#posh

https://prevar.co.nz/index.php/brands/#smitten

https://prevar.co.nz/index.php/brands/#lemonade

https://prevar.co.nz/index.php/brands/#cherish

https://prevar.co.nz/brands/#fizz

Meet our Chief Executive Tony Martin as he shares an overview of Prevar’s history and core purpose.

The future of fruit is rapidly evolving and Prevar is committed to staying ahead of the game. Our purpose is to deliver strategic and competitive advantage to the industry through developing and commercialising the world's best apple and pear cultivars.

We work in collaboration with Plant & Food Research (PFR) to deliver new varieties which meet both current and future market opportunities. Prevar and PFR follow and anticipate future consumer trends to ensure the breeding programme's products reflect these demands.

At Prevar we continuously challenge our thinking and push the edges of innovation. Our work contributes towards keeping us at the forefront of innovation and premium quality on a global level.

Our strategic core

The Prevar business is centred around four core areas to ensure we remain at the forefront of innovation and premium quality in the global industry.