About Us

Prevar was established in 2004 to develop
and commercialise new apple and pear varieties for licensing in New Zealand and around the world.

Prevar is a private joint venture company owned by industry. Our shareholders are New Zealand Apples & Pears Incorporated, Plant & Food Research (New Zealand) and Apples and Pears Australia Limited.

Our strategic core

The Prevar business is centred around four core areas: Consumer Insights-Driven Innovation, a World Class Breeding Programme, Customer-Centred Commercialisation and Industry & Category Leadership. Although the New Zealand industry remains at the forefront of innovation and premium quality in the global industry, we continuously challenge our thinking and push the edges of innovation so that we can maintain and enhance our competitive advantage as a value creator.

Prevar has now commercially licensed 17 varieties, has entered a total of 36 license agreements and holds more than 170 Trademark registrations across the globe.